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distribution services

Midway Printing can take your print project far beyond just printing. With our distribution services, we help our clients maximize their advertising dollar. By using our mass mail capabilities, our clients can distribute their print pieces direct to their target audience.

Midway printing is the only mass-mail specialist in Wasatch County. Currently, we mass mail almost a million pieces of bulk-mail advertising each year. We have our own bulk-mailing permit that we allow other businesses to use, and we also bulk-mail for some non-profit organizations using their mailing permits.

Why direct Mail?

Direct Mail Capabilities

Direct mail advertising has been proven to be one of the most effective options for businesses, not only to get their message out to a large population but also top motivate those people to understand and to act on the message. Many marketing professionals will agree, it is the number one way to quickly and accurately get your advertising message to your target market.

Direct mail is also a very accurate medium of advertising. Based on either a business’s customer list or a purchased ZIP code list an advertiser can regulate exactly who and how many people are receiving their advertising piece.

Like newspaper advertisings, direct mail is also a very good medium to "test." By including some kind of coupon or special in a mass mail piece, a business is able to accurately measure the success of their advertising effort. Each dollar spent can be calculated against each customer gained to prove the effectiveness of the medium.

Direct-mail advertising will not only increase your business’s exposure but can also bring a customer right to your front door. Coupons and other specials in a direct mail piece, targeted at the audience you are mailing to, can produce instant results for your business. Your target market not only understands the message but also acts on the message, and isn’t this the goal of all forms of advertising?

We can design, print, prepare, address and mail your direct mail advertising all from one location. This will not only save you money and time but will also be less work and hassle for you.

We have the equipment to address up to 80,000 pieces of mail a day. We also have automated equipment to fold and insert up to 4 sheets of paper into a single #10 window or standard envelope.

We have complete databases for both Wasatch and Summit counties; these databases are used free-of-charge by our direct-mail clients. We can also use your businesses’ customer database as long as you have it in an electronic file format.

We have many samples of mass-mail pieces we have produced and mailed for businesses over the last year. If you are interested, please ask to view these samples.

Please take a minute to consider this advertising option. If you’re interested please contact us and we will work with you personally to create an effective mass-mail piece for your business.